Blog Updates

Surprise!  Did your website overnight all of a sudden lose rank, or did it rise in rank? 

I just got back from Bali, and took some time while on vacation to look at why websites blow.  Now as I watched them drive on the left side of the road in Bali, it made me wonder why some many websites are on the left side of the Web rather than the right side of the Web.  It’s not as if websites mean to drive on the wrong side of the www, but so many sites do. Take for instance a site that is loaded up with what the site owner wants. Oh, it maybe riveting; however, reality meets fallacy. So how does a website get on the right side of the Web?

• Fulfill what the visitor is searching for
• Path the website’s purpose (meaning make a purchase, a signup, a phone call, produce a lead…)

Content Marketing

 

Whether you're a local business, an ecommerce site, or a nationwide franchise, your website goal(s) is what defines content purpose. Most of all, your website should be enjoyed by the consumer and tour guide visitors through a funnel to reach your website goal.

 

Keyword Copy Storylines

 

Content storylines need to answer a site visitor’s reason for pulling your website. It’s not convincing the visitor that they need your help by creating letters and words; instead, your words along with images narrate for visitors and convince them that your product/service will temper their hurdles so to purchase.

• Purpose three colors
  • Predominate
  • Marginal
  • Action
• Frame your brand's context with color
• Test your color palate for RGB consistency

Treat your colors no differently than you would your keywords.

I've been spending months searching for the right computer glasses ever since I first got eye strain. If you don't know what eye strain is, it's not just a pain in the eye, but it caused me to see a beam of light that was outweighing anything else in front of me. I couldn't look at the computer screen or anything for that matter because of it. I found that it was caused by viewing too much artificial light(digital screens). In order to fix, I would have to walk around with sunglsses on for over an hour just so that it would go away. At first I didn't know what it was, but after research I found that it was common in programmers and video game players. I didn't pay much attention to it as it happened every few days. It wasn't until it happened twice within the same day.

The best solution I ran across was getting a pair of gunnar computer glasses. After trying the glasses out for a week, magic happened and I didn't get any further eye-strain. after taking the glasses off, again comes the eye-strain. I don't know what they are made of, but somehow they worked.

CPA is more than just a way to measure your search market advertising. It's a means to assess your multichannel marketing to identify channel customer acquisition equity for marketing spend allocation. Customer acquisition equity rifles ROI and by understanding ROI, your marketing communication achieves optimization.

Cost Per Acquisition = Total Advertising Cost/Number Of Total Leads

ROI = (Revenue - (Total Adverting Cost))/Total Advertising Cost

Tracking campaign channels is key. Let's say you're a business with no prior marketing background wanting to gain new customers, you need to:

• Have Web presence for your brand
• Optimize your website
• Outline true costs associated for your marketing campaigns
  • Production costs, labor costs, cost of delivery, competitor research, future costs
• Establish campaign goal
• Set a realistic cost you are will to spend for each new customer lead
• Purpose multichannel marketing
  • Link/motivate your marketing to your website
  • Focus your marketing directly at your intended target audience

To example:

Having a Website
Ask yourself, "Does my business need 24-hour exposure 7 days a week, 365 days a year?" The answer is obvious. What other medium allows you to expose all the benefits of your business to your target market at their convenience and provide a source of direct correspondence from them to you? The benefits of a website are innumerable.

Gaining Site Traffic
There are two ways to gain customers for your website or business. The first way is to pay for it. You could easily pay a marketer or advertiser or SEO company and gain customers that way. The other way is to earn your customers. This is the way that I believe works best and I practice myself and teach it to my students and customers.

With earning customers, you have to get to know them. you have to know where they go. Know which websites they visit or local events they attend. This doesn't just consist of putting your name and a business card in these locations, but it involves you interacting with them and finding a true understanding of what it is that they desire from a company such as your own.